Tandberg Data NAS Product Family
EVOLVING A BRAND WHILE KEEPING ITS AUTHENTICITY.
Tandberg Data came to Fahrenheit to leverage our expertise in the IT equipment space for their new line of Network Attached Storage (NAS) Drive products for the SMB market. Tandberg Data wanted to remain true to their European heritage and for the new NAS line to embody key brand attributes of Professionalism, Simplicity, Intelligence and Reliability. The Tandberg Data NAS design language features an iconic blue branding bar, a bead blast anodized aluminum front plate and discrete side venting inlets. The line of products is available in desktop and rack mount form factors.
Services
Strategy
Branding
Visual Brand Language
Industrial Design
Materials and Color